Many mainstream brands have eliminated separate "plus-size" sections, integrating all sizes into one shopping experience.

: Several papers in fashion theory from 2013 focused on the "plus-size" industry's rebranding. They analyzed how marketing shifted from "hiding" the body to "celebrating" it as "sexy" and "new," matching the keywords in your query. Summary of the "2013" Context

: Mainstream fast-fashion retailers launched dedicated, trend-focused curve lines.

Also known as (AKA) * (original title) Big Girls Are Sexy 3. * United States. Big Girls Are Sexy 3. Big Girls Are Sexy 3 (Video 2013) - Full cast & crew

The fashion world in 2013 also began to cater more specifically to "big girls" with trends designed to highlight rather than hide curves. Big Girls Are Sexy 3 (Video 2013) - Release info - IMDb

Old storylines often framed a man’s attraction to a big girl as a fetish (the "feeder" or "chubby chaser" trope). New narratives dismantle this. They show men (and women, and non-binary partners) who are attracted to a plus-size partner for the same reasons anyone falls in love: humor, kindness, shared values, intellectual connection, and raw, unexplainable chemistry. The attraction isn't despite her size, nor is it because of it. It’s just part of the whole package.

The narrative arc has bent toward justice. "Big Girls" are no longer the punchlines of romantic comedies; they are the punchlines' recipients—roses, grand gestures, and sweeping musical scores.

Big Girls Are Sexy: The Evolution of Confidence (2013–2026)