Rokeach M 1973 The Nature Of Human Values Pdf |link|

The book’s most famous contribution is the , which separates human values into two distinct categories:

: An attitude represents an organization of beliefs around a specific object or situation. A value transcends specific objects and situations. rokeach m 1973 the nature of human values pdf

Wiley publishes a paperback reprint edition (ISBN: 978-0029267509). You can buy a legal ebook (PDF or Kindle) directly from Wiley or Amazon. The book’s most famous contribution is the ,

is more than just a hunt for a digital file. It is a gateway to one of the most cited theoretical frameworks in social psychology, cross-cultural studies, and consumer behavior. and consumer behavior.